The death of E3 does not sign the end of video game events, the proof is with the Summer Game Fest which returns next year.
E3 is definitely a thing of the past. After years of dominating the market for video game events, the show has found a much stronger competitor. Indeed, while E3 seemed to be in agony for a while, Summer Game Fest continued to exist, to grow in importance and finally completely crushed its opponent although the two events were never put in place. direct opposition.
Now that the 2023 edition of the Summer Game Fest is over, and we’ve had plenty of announcements, Geoff Keighley announces that it will be back next year, in the same format, to the delight of gamers. . According to him, the week devoted to video games has again broken records this year, which is why he is not going to stop there.
After a record-setting 2023, we are excited to share some news:#SummerGameFest will return in June 2024, including our live showcase event hosted by @geoffkeighley and #SummerGameFest Play Days from @iam8bit
Stay tuned for more details in the coming months. pic.twitter.com/za4BeK9gbP
— Geoff Keighley (@geoffkeighley) June 13, 2023
It’s no wonder that 2023 is the year of records for the Summer Game Fest when the absence left by E3 had to be filled. It turns out that the format proposed by the American animator is much more effective than that of the ESA. Even giants like PlayStation have joined the event, even though the firm has been avoiding E3 for years. It must be said that the Summer Game Fest offers immense freedom to publishers and advertisers, in particular because of its format.
While E3 is usually held on-site to bring gamers and gaming professionals together, its ever-living counterpart only takes place face-to-face for the opening ceremony, with the rest of the conferences held exclusively online on set dates. by the advertisers themselves. Not everyone takes part – we’re missing a Nintendo, EA and Activision conference this year – but it’s still very unifying, while being a win-win for the participants.
Geoff Keighley on all fronts
The one who does not seem to tire the spectators, however, is Geoff Keighley. Currently, three events bring players together around the world and they are all founded, organized or led by the businessman. We will soon find it on the Gamescom stage in Cologne, and later in the year on the Games Awards stage to reward the game of the year (hello Starfield).
Despite the difficulties linked to the Covid or the transition to digital conferences since the end of confinement, group video games still have enormous potential to be exploited. E3 might even come back one day, who knows?
