Elon Musk, the new owner of Twitter, has probably now realized that decisions taken in haste and without thinking can backfire.
Musk has been promoting Twitter’s subscription policy (Blue Verified) loudly for the past few days, telling people that no matter what happens, you will have to pay $ 8 and for not implementing it, your employees will be fired. Was talking about taking out. Musk has decided to put a stop to the same policy for the time being.
Musk himself announced on Twitter that the Blue Verified subscription launch has been postponed indefinitely. The company is doing this because it still does not have a concrete way to stop fake accounts on the platform.
Why did Musk have to stop his dream plan?
After buying Twitter, Musk launched the Blue Verified subscription program to increase its revenue and reduce its dependence on advertising. For this, a price of $ 8 was kept every month. But it so happened that as soon as the scheme started getting blue ticks, there was a flood of fake accounts. No concrete policy was already prepared regarding this. That is why Musk had to stop this plan till 29 November. Now Musk has decided to stop it indefinitely.
Musk said in his tweet that “the relaunch of Blue Verified is being put on hold until the confidence to stop fake accounts is fully achieved.”
Musk said that different colored verification checks can be used for individuals and organizations.
Twitter’s daily active users at ‘all-time-high’
Elon Musk told in another tweet on Twitter that the number of its daily active users has reached its highest ever level. He said that last week Twitter added 1.6 million daily active users which is an ‘all-time-high’. He shared a graph and gave detailed information on it. This graph compares active users before and after Musk’s Twitter acquisition.
Active users of Twitter may have increased a lot, but one truth is that it also includes fake accounts, which can prove to be dangerous for the branding of the company. That is why Musk had to stop his subscription plan so that fake accounts do not grow rapidly.